The Lab supports education, research and collaborations with Industry in the field of UX.
Additional areas of focus include characterization processes, usability testing, product evaluation from concept to prototype, advanced analytics tools, and data integration.
Its industry collaborations address real-world UX challenges that require advanced UX research methodologies, such as devices for measuring cognitive activity (e.g., eye-tracking device).
Contact us: Dr. Heli Weigelt-Marom
Located: Building 1, Room: 200