הפקולטה לניהול טכנולוגיה מתכבדת להזמינך לסמינר בנושא:
PLM ניהול מחזור חיים ומידע הנדסי של מוצר
"A day in Life”
How to address Industrial Equipment Manufacturers challenges by implementing Product Lifecycle Management solution
יום ראשון, א' בכסלו תשע"ד 3.11.2013, בשעה 14:00, בניין 2, חדר 105
מר דוד לפושנר | Mr. David Lapushner
Industrial Equipment companies are constantly facing new business challenges in an ever-changing market. Product managers are responsible not only for standalone machines but also for the complete assembly line or production plant. With numerous engineering and production centers around the world, real-time access to accurate information across all engineering disciplines is crucial to facilitate decision making and improve your go to market strategy.
Such companies are no longer making consistent margins on equipment sales. A company's bottom line largely depends on aftersales services. However, it is not always easy to transition from a product oriented organization to a service organization or in the case of more advanced structures, to one that can boost business with new and recurring products and services.
Industrial Equipment companies are finding innovative ways to capture opportunities in a competitive business environment. They must know what customers want, adopt advanced engineering technologies, better leverage purchasing power and offer services that increase customer satisfaction.
Being an efficient industrial equipment company today, in a very competitive market, requires the ability to define and produce customized products that can be delivered to multiple geographic locations in record speed. Moreover, companies are required to provide services to install equipment at any customer site around the world.
Manufacturers make some of the most complex products in the world under highly competitive market conditions. Products are specialized with demanding design and production requirements. Manufacturers are challenged to create products that meet many different customers' performance and safety requirements while improving cycle times and reducing costs. Increasing product complexity requires highly sophisticated simulation technology that can predict realistic behavior throughout the entire product lifecycle.
Companies must reduce their product development and manufacturing costs and efficiently manage their supply chain to design, manufacture and install anywhere. They need to maintain manufacturing quality and flexibility in a competitive market. Furthermore, they need to ensure they retain the best manufacturing set up all through product evolution. The machining processes must be optimized to gain productivity and stay ahead of the competition while
increasing revenue through faster delivery of machined parts.
Without proper Product Portfolio Management tools such as project reports and dashboards, you can easily miss schedule deadlines due to resource bottlenecks corrective actions. Access to up to date data is crucial to making the right decisions and avoiding too many new product introduction failures.
● Industry trends and challenges
Every customer requires a unique solution, where as a company you have to respond in the bidding phase with a compelling proposal to differentiate yourself from the competition. Meanwhile internally the company wants to reduce the risk and to remain as close as possible to known standard solutions and processes.
As companies focus on their core capabilities, an efficient and reliable supply chain is needed to offer complete solutions - which brings the challenge of working with reliable suppliers as efficient as possible.
Finally the after sales / service phase is usually the area where the company makes their profit as they have a customer relation and do not fight the competition at this stage anymore. For that reason an efficient after sales / service process increases both customer loyalty and company's operation margin.
● Order Fulfillment Strategies
Made to Stock:
Product is built against a sales forecast, and sold to the customer from finished goods stock.
In this case the volume of part reuse is huge.
Built To order:
Product is based on a standard design, but production and manufacture of the final product is linked to customer's specifications.
Engineered to Order:
Product is designed and built to customer specifications.
In most cases very complex products.
● Product Lifecycle phases
Bidding | Planning | Development | Test & Approval | Production Planning | Delivery & Service
● "A day in Life” presentation
A global collaboration process presentation targeting the industrial equipment industry.